Next week wine importers and distributors from China and the United States will visit the facilities of Bodegas Yuntero. The visit of the Asian delegation is part of a meeting organized by the Ciudad Real Chamber of Commerce and Industry, sponsored by the Provincial Council. For its part, the Regulatory Council of the Designation of Origin La Mancha promotes the appointment with the North American group.
On Wednesday, June 25, Bodegas Yuntero will hold a tasting of its wines for a delegation of US importers and distributors, at the Parador de Almagro (Ciudad Real). The tasting is part of the acts called by the Regulatory Council of the DO La Mancha on the occasion of the Reverse Mission USA, which is held from June 23 to 27, and in which various wineries from the area participate. Within this framework, the North American delegation will also visit the facilities of Bodegas Yuntero on Thursday, June 26.
86% of Bodegas Yuntero's production is destined for export, the United States being one of the twenty countries in which it is already marketing its products. The winery, which this year celebrates its 60th anniversary, made a commercial tour of various US cities last February, obtaining great acceptance among US companies in the wine sector. All these promotional actions are aimed at strengthening and increasing the existing commercial relations of Bodegas Yuntero with the United States.
Reverse Mission Wine and Food China
At the same time, from June 23 to 25, Bodegas Yuntero participates in the "Reverse Food and Wine Mission of buyers from China" where they will present their wines to a group of importers and distributors from this country, who will also visit the facilities of the winery on Wednesday June 25. This event is organized by the Ciudad Real Chamber of Commerce and Industry, sponsored by the Provincial Council.
In 2013, China became the world's largest consumer of red wine, with 1.865 million bottles. It came to surpass, for the first time, traditional consumer countries such as France and Italy. In terms of Spanish food and beverage exports, the Chinese market is the destination with the highest growth in the last five years, according to data from the Institute for Foreign Promotion of Castilla-La Mancha (IPEX). It reached the second position by value exported with 593 million in 2012. In fact, Spain is the third supplier of bottled wine to this Asian country.
As it is one of the markets with the highest current growth rate in the wine sector, Bodegas Yuntero opened its first commercial office in China in 2014. Throughout this year, Yuntero has also been present at several of the most important wine fairs in the country, such as VINEXPO Asia-Pacific in Hong Kong, TOPWINE in Beijing, and the Yantai International Wine Festival.